Ethnic wear in general means -“Clothing that represents a certain religion or community or country at large.” However, in today’s times ethnic wear means anything from alluring rich traditional wear, to contemporary and stylish fusion wear with the magical Indian touch. The term has undergone a major transformation in recent times. What used to be the preference of a shy, conservative damsel in distress, has now become the clothing of fashion divas who create style statements and become trend setters the moment they step out in some ethnic wear. Top notch actresses and models flaunt designer ethnic wear with such poise and élan that its appeal and popularity has transcended that of western wear for special occasions.
ETHNIC FASHION now comes in a sexier, bolder avatar. There has been a revival of age old trends and they have been modified to taste current styles and fashion demands. Sarees come with skimmed blouses that leave little to the imagination. Lehngas have cholis that will make you go gaga with their feisty cuts and styles. Suits come in all kinds of drapes and fits….there are options galore!
The Indian ethnic wear market is approx worth Rs 50000 cr and booming currently. We have so many occasions that require the women to drape themselves in some form of ethnic wear. The biggest designers sustain their labels by creating couture designs that draw heavily from ethnic influences. Sarees, Suits, Lehngas, Fusion wear, all come under the ethnic umbrella and mean mega bucks with innovative flamboyant designs. Ethnic now is rich, ostentatious and sophistication at its best.
Fashion and You’s ethnic wear collection boasts of some big designer names and some other labels that create mesmerizing traditional fare to die for. It has a wide range of ethnic wear spanning Lehngas, Suits and Sarees.
Let’s take a sneak peek into some of the of popular ethnic fare that’s setting the fashion floor on fire!
The lehnga has come a long way from being the attire of Krishna’s Gopis, to becoming the low waist skirt with skimpy, backless blouse version that it is today. The different styles and drapes have made this ethnic fashion more modern and versatile with latest innovations and global designs. Flaunt it to your best friend’s wedding or to the all important family function and garner all the attention with your sartorial sense.
From being mum’s uniform to being the favored comfort wear for the woman of today, the suits have a plethora of sub varieties to chose from. The Anarkalis are elaborate and formal, the tunics are breezy everyday fashion and the straight suits with pants or churidars are the trending version of the salwar kameez fashion currently. Each style reflects a new mood and a new day. Which style are you going to wear today?
The ‘ bold ‘ fashion is what Sarees today are synonymous with. Having ample scope for variations and styles, the Saree has become one of the hottest soirees flaunted by divas across Bollywood and Hollywood. The blouses, the pallus, the forms and fits, there are so many heavy as well as diaphanous options to the pick and choose from. There is the Gown saree, the Dhoti Saree, the pre-stitched slim Pallu Saree, the half and half Saree and so many other options to flaunt this 9 yard wonder.
All said and done, The Indian ethnic wear has plenty of stunning delights for each woman out there, for each of her occasions and each of her moods. Go take your pick today and dazzle in the magic of this contemporary version of the Indian ethnicity.
Shop at FASHION AND YOU today and get an additional 15% discount on some gorgeous ethnic wear. Steal the deal before your favorite piece of ethnic fashion runs out!