Sarees have a very special place in my heart and I am sure in every Indian’s heart. Not just women but from what I have noticed, a lot of men too heart sarees just as much on their ladies. And why not, its 6 yards of elegance, beauty, tradition with a hint of neo modernism all wrapped in one. Gone are the days when the saree was associated with GAON ki CHHORI, now it is one of the most sought after drapes for SHEHER ki GORI. With its recent revival, especially the handloom version, the saree brigade has re-arrived and how!
Its true that I wear dresses and skirts and anything under the sun way more often but the way I feel when I wear a saree is beyond compare. Its as if the tomboy in me is suddenly transformed into this diva who makes everything look classier and more sophisticated, somebody who has a grip on things (Also, I was addressed as MAM on the streets when I wore it, that’s the kind of power it has). I don’t wear a saree unless it speaks to me. It has to entice me before I can take it on and also, it has to make me feel as comfortable as I am in my regular wear.
This saree is another story I decided to weave because it is again something that is connected to my soul. The reason why it was made, how it was made, the love and labour with which this and more ethniq stuff is curated on @ETHNIQDIVA is what compelled me to write this little tale of saree today.
ETHNIQDIVA is a brand that has spirit, soul and ambition. It was set up only recently by women entrepreneurs who in their quest to find indigenously crafted sarees by the local talent in our country, decided to turn their saree love into a platform that showcases the local talent to a wider audience. Its a venture that feeds their spirit besides feeding many mouths, uplifting the lives of many women, empowering them and appreciating the real artists of our country who are deprived in pretty much every manner.
Ethniqdiva is not your run of the mill shopping website. Its a social enterprise that is also partners with Gaata Katha, an initiative of the NGO SEWA INTERNATIONAL that works for the upliftment of Indian weavers and artisan community. Shopping here is what you can call therapy and charity as every purchase contributes to the betterment of the artisan community.
Although a lot of Indian women wear saree on a daily basis, its soaring popularity among modern independent women is heartening. They are embracing it, innovating it and flaunting it like never before and its working so well. I believe I turn to look at a girl in a smartly done up saree rather than someone in a dress.
I styled my cotton saree from Ethniq diva in a semi formal style that most of us can identify with. I picked a delicate Silver neckpiece and earrings (also from Ethniqdiva), White formal shirt as my blouse and everyday white sneakers as they are my most trusted partners for an all day jive to complement the rich colors of this saree. After all, one should wear everything with a personal touch right? That’s the golden rule of styling. Also I took this challenge of being able to do EVERYTHING in a day of a city girl wearing a saree.
Have a look at the pictures below and let me know if you think I succeeded in my #sareechallenge!
I successfully completed my entire day of running errands, going for work, even a little hop and play in my saree. Its super comfortable, super cool for this unbearable heat and let me tell you, I felt GOOD as I made a contribution to the Weaver’s commune through this style escapade. And trust me, the saree doesn’t get in the way of things. You get a hang of it within moments.
Why you should shop your next saree from Ethniqdiva also has some very valid reasons. Not only are you getting the best price for the best quality, but you are also purchasing directly from the weavers. The middlemen is shown the middle finger (please pardon my language, its only used for creative purposes) and there is a wide range of hand picked handloom ONLY sarees from a variety of talented artists. So you get a taste of Kantha, Banarasi, Paithani, Jamewar, Bandhani, Bandhej, Kalamkari and what not here. Its an amalgamation of all the crafts of India on one honest, creative platform. There is also the customisation feature where you can pick a painting and get it recreated on the saree. Now that’s what I call wearing a piece of art literally!
You know I could go on and on but its better if you check out why I have become such a huge fan with my very first purchase at ETHNIQDIVA. Go check them out at https://ethniqdiva.com/ .The click is worth it!
Also, if you heart my Ethniq diva look, do let me know in the comments below.